Bio
LOOMEX: the human touch
LOOMEX was born from the experience of Lorenzo Ottaviani: musician, author and artistic director who has shaped his path by weaving together art, communication, and cultural design.
Trained as a classical guitarist, he turned music into a starting point to explore sound as experience, language, and a tool for human connection.
Over the years, he has collaborated with brands, institutions, and cultural organizations to create formats and projects that connect aesthetics, identity, and participation.
His work includes projects with MSC Cruises – Explora Journeys, where he contributed to the coordination of musical programs and creation of new experiences, and his ongoing collaboration with Quinte Parallele, where he works on editorial storytelling and curates the column QP Arena, dedicated to the dialogue between music and contemporary culture.
As the founder and artistic director of the festivals Tra Le Corde and Suoni in Collina, Lorenzo continues to pursue a vision that brings together territory, innovation, and musical creativity.
His current research focuses on customer experience and on the role of music as a sensory and narrative stimulus in the design of meaningful experiences.
